Are you building an epic disruptive company that will shake up outdated ways of doing business? Will your products and services be better, cheaper and easier to obtain than what’s currently available? Are you going to disrupt and change the world forever?

One important piece of advice when discussing your business in public…never use the word ”disruption”!

This is just one of several guiding principles disruptive CEOs should follow when talking about their companies in public. Watch the video above to see other best practices in communicating disruption.