Recently, John Furth was interviewed by Doug Strouse, the President of the CEO Club of Baltimore. One of his key messages for the group of business leaders was that disruption is no longer just a management tool for the biggest companies to get even bigger. It’s a fact of life for any CEO of any-sized company.

Key lessons include:

  • The real key to success is putting the consumer at the center of everything your company does.
  • The importance of commitment.
  • Fostering cultures of rigor and accountability.

Click the video above to watch what CEOs of SMBs can learn from the most famous disruptors of our age like Jeff Bezos, Lou Gerstner and Bill Gates.